Before he was accepted into UBC five years ago, Toronto-raised David Liu had never been to Vancouver. His interest in food drew him across the country to our Food, Nutrition and Health program.
“I’ve always been interested in food — cooking, history, the social impact and the science of it,” Liu said. “Originally I was planning to enrol in the Dietetics program but after a few years I realized the business side of food was more for me. Because of the multi-disciplined nature of the FNH program, I had the room and flexibility to discover what I really wanted to do.”
And what Liu wanted to do was focus on Food Market Analysis, a major that combines food science skills with an understanding of the management and marketing of food. In 2013, he graduated with a BSc Food, Nutrition and Health. Shortly after, he was offered a full-time position as a Sales & Marketing Analyst at Gardein Protein, a Vancouver-based consumer packaged goods manufacturer. The company — founded by LFS Faculty Advisory Council member Yves Potvin — creates a line of vegan meat substitute foods sold in more than 18,000 grocery stores in the US and Canada.
“As Sales & Marketing analyst, my role is to analyze sales data to benchmark sales growth and distribution, as well as marketing data to determine return on investment and efficiency of campaigns. I also coordinate the implementation of data services and improvements.”
Liu credits the Food Market Analysis major for helping him develop the skills needed for his job. “It equipped me with the base knowledge to further my on-the-job learning,” he said. “It was an experience I couldn’t get anywhere else.”